What is Sentiment Analysis?

Sentiment analysis is contextual text mining of text that identifies and extracts subjective information to help a business to understand the social sentiment of their brand, product, or service while monitoring online conversations.

Pobuca Experience Cloud can turn you into a CX leader

While Customer Service (CS) is focused on a specific part of the customer interaction with a brand, Customer Experience (CX) can be only regarded as a holistic process across the customer journey, crossing also all silos and departmental borders within the organization.

Unstructured data: the hidden treasure for retailers

Understanding the customer will never cease to be a source of competitive advantage for retailers, having the right insights to drive the types of decisions that are made every day and at all levels within an organization.

How AI can help retailers to upgrade CX

As we are approaching the post-pandemic era, we find many businesses have put their focus on artificial intelligence, with global spending on AI being expected to double by 2024, turning AI into a cornerstone of retail in the years to come.