Pobuca as a Customer Data Platform (CDP)

 

Unify the company’s customer data from all the marketing touchpoints and other channels to design personalized and more efficient campaigns.

The benefits

One single database

Collect and structure real-time data into individual, centralized customer profiles, in one single database that is GDPR-compliant.

Unified customer profiles

Create unified customer profiles with data gathered across a variety of online and offline marketing channels. 

Behavioral analysis

Bring together transactional, behavioral, and demographic data and create a 360o customer view of and create personalized campaigns.

Customer needs

Understand your customers & predict their needs by unlocking powerful AI insights and create custom campaigns.

Know your customers

A 360o customer view is one of the most efficient benefits of a CDP that allows you to create and offer a personalized customer experience.

How to achieve it?

Profiling

buying behavior (online-offline), online behavior, campaign 7 survey responses.

Customer Service

contact forms, call center dialogs.

Behavioral analysis

recommendation, scoring & segmentation.