Smart loyalty


Build a powerful loyalty program to offer a unique Customer Experience to your customers by leveraging AI and ML technologies. Pobuca platform will support your business to improve customer engagement and retention via top-notch features.



360° customer

Create unified customer profiles based on all stages of the customer journey, on demographics and behavioral criteria, and consolidate diverse deep data into a single customer view.


Target the right customer with the right message at the right time via tailor-made campaigns on preferred communication channels, and increase customer engagement, loyalty, and revenue.

Customer loyalty

Gain loyal customers by rewarding them for in-store and online purchases, offering participation in special events, exclusive services, and actions throughout the customer journey.

AI analysis
& metrics

Use customer data, such as campaign interactions, website, mobile app or social media activity, demographics, and shopping habits to send personalized content and predict future behaviors.

data access

Get a 360-degree customer view by having real-time access to your data through pre-built reports, dashboards, key metrics, and analytics to optimize and personalize customers’ journeys.

  Loyalty marketplaces

Pobuca helps you take your rewards scheme one step beyond, by synergizing with other partners and channels and increasing customer engagement at the same time, by facilitating your loyal customers to redeem their points by selecting the rewards on their own.

Exchange redemption points and loyalty members


Discover new partners with loyalty programs and enable any transaction in your own loyalty currency.

Access to a gift catalog across your partner’s network

Allow your customers to redeem points for selected gifts or to participate in contests.

Convert points to cash


Offer your customers cash in a digital wallet that can be spent on any or selected businesses.

Donate to selected NGOs


Promote your social responsibility by allowing your customers to redeem points to donations.