Agentic AI is here. Welcome to the new Machine-to-Machine economy.
September 18, 2025
For the past couple of years, we’ve talked a lot about Generative AI. We’ve seen how tools like ChatGPT can
marketing
ERT News Interview with Isidoros Sideridis: Will AI replace your job—or reinvent it?
September 16, 2025
In this ERT News interview, Isidoros Sideridis CEO of Pobuca explores how AI is reshaping the job market—revealing which roles
From clicks to bricks: why digital brands are turning to physical stores to build deeper connections
September 15, 2025
In an era dominated by digital shopping and ecommerce giants, it might seem counterintuitive for digital-first brands to invest in
How sensory marketing is revolutionizing digital CX
September 1, 2025
In the modern digital age, where the average consumer is bombarded by thousands of messages daily, standing out in a
The 9-to-5 is dying. Welcome to the Gig economy revolution.
August 27, 2025
Before we dive in, let’s be clear on what the ‘gig economy’ means.
ERT News Interview with Isidoros Sideridis: Can AI companions truly ease loneliness—or are they replacing real human connection?
August 5, 2025
Are AI companions helping us feel more connected—or quietly distancing us from real human relationships?