Isidoros Sideridis participates in the Health Expo Athens panel on data & loyalty in omnichannel pharmacy.

On February 24th, during the 15th Health Expo Athens at the Megaron Athens International Conference Centre, Isidoros Sideridis, CEO of Pobuca, joined a panel discussion titled: “The Power of Data – Building Loyalty in the Omnichannel Pharmacy.”

The discussion, moderated by Antonia Markouri, focused on how data and AI drive customer loyalty and engagement in the evolving pharmacy landscape. Isidoros highlighted how tools like Customer 360^o and AI-powered personalization can enhance the customer journey across digital and physical touchpoints.