Isidoros Sideridis at the 14th DIY & Home Improvement Conference

On November 29th, the 14th DIY & Home Improvement Conference took place at the Benaki Museum, bringing together key players from the home improvement and retail sectors to explore innovation, strategy, and the role of technology in an uncertain market.

Isidoros Sideridis, representing Pobuca, delivered a presentation on how Artificial Intelligence and platforms like Pobuca Experience Cloud are transforming the retail landscape and Customer Experience.

He showcased how Pobuca Experience Cloud enables businesses to:

• Build unified customer 360 profiles to better understand behavior and preferences.
• Use AI-driven insights to measure and optimize Customer Experience (CX).
• Launch personalized campaigns and design loyalty programs that go beyond rewards.
• Deliver omnichannel customer service powered by virtual agents and smart automation.

In a time of rapid change and rising customer expectations, Pobuca’s technology helps retailers stay ahead by turning data into action and experiences into loyalty.