What is Sentiment Analysis?

Sentiment analysis is contextual text mining of text that identifies and extracts subjective information to help a business to understand the social sentiment of their brand, product, or service while monitoring online conversations.

Pobuca Experience Cloud can turn you into a CX leader

While Customer Service (CS) is focused on a specific part of the customer interaction with a brand, Customer Experience (CX) can be only regarded as a holistic process across the customer journey, crossing also all silos and departmental borders within the organization.

Unstructured data: the hidden treasure for retailers

Understanding the customer will never cease to be a source of competitive advantage for retailers, having the right insights to drive the types of decisions that are made every day and at all levels within an organization.