Yes, even the perfect Βlack Friday can backfire; check out why Black Friday is right around the corner and you are trying to decide how to squeeze the most out of it. As a consumer, you are probably refining your shopping wishlist to be ready for the big day, while,...
The best tips for great Customer Service in 2021
The best tips for great Customer Service in 2021Yes, you might have a truly great product or a service that brings real value to your customers’ lives. Your marketing and your sales team may be up to the task too, but is this all that it takes to make your...
Loyalty marketplace- the next big thing
Loyalty marketplace- the next big thingA long-lasting tradition is about to change. It's certainly no secret that loyalty programs are one of the best ways to build and maintain long-term relationships with customers and one of the key driving forces behind a business’ continuity and success. Whilst on the forefront...
Tips & tactics for a powerful B2B LinkedIn strategy
If you have content to distribute, which you definitely should, LinkedIn has to be your B2B marketing strategy’s first stop.
CX glossary
As the Digital Era keeps pushing us away from the traditional product-oriented models to customer-driven business approaches, Customer Experience (CX) grows into a key factor for business growth and success. Whether beginners or CX professionals, this is a glossary with all the terms that you will be needing along with...
Your lead scoring strategy for a great Customer Engagement
Most people will tell you that the most important thing in business is customer acquisition. And up to a point, this can’t be wrong. That is until you put customer engagement into your business equation. Customer engagement is all about holding onto the customers you already have and all the...