VERO Case Study
- marketing
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Pobuca is helping VERO to increase shopper sales thanks to the higher use of segmented promotions.
Company profile
Vero SA is a leading chain of supermarkets with a major presence in the Balkan region. Its operations now take place in FYROM and Serbia.
The challenge
- Design a new communication and promotional channel to maximize the use of segmented discount coupons.
- Increase shopper sales thanks to the higher use of segmented promotions.
- Involve brand manufacturers to grow sales of their own portfolio, and to generate new income to finance this new channel.