BSB Case Study
- marketing
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Pobuca is helping BSB to increase sales thanks to the higher use of segmented promotions.
Company profile
BSB- active since 1980 and member of the B&F Group- is the women fashion industry leader with a network of 108 exclusive BSB stores and more than 600 associated multi-brand stores in 21 countries.
The challenge
- Create a loyalty program of higher perceived value than the competition’s and keep the cost affordable.
- Get both offline and online data (physicalstores and e-shop) and combine them into a single profile for each user.
- Have a distinct segmentation of personas,based on numerical and behavioral analysis for targeted communication.