In their quest for an even better Customer Experience, customer-facing companies are starting to understand that their quest might not
While Customer Service (CS) is focused on a specific part of the customer interaction with a brand, Customer Experience (CX)
It was 2018 when we started working on our new statement of purpose for Pobuca. The very same year where
Voice of the Customer (VOC) is the guiding light for brands and retailers, allowing them to be insightful and responsive
Understanding the customer will never cease to be a source of competitive advantage for retailers, having the right insights to
“My demand as a woman is that my difference be taken into account so that I am not forced to
