When a machine pleads for its life, the real test isn’t AI—it’s us.
July 28, 2025
The thought experiment is over
Last month a jail-broken chatbot did something uncanny: it begged the host not to
marketing
Pobuca at the AIVOLUTION conference: rethinking the future of AI and Customer Experience
July 24, 2025
At the AIVOLUTION Conference, Isidoros Sideridis and Fotini Agori of Pobuca brought a fresh perspective to the evolving relationship between
Are you ready for Agentic AI customers? How autonomous shoppers will redefine your Customer Experience
July 15, 2025
Imagine waking up one morning to find your groceries already delivered, your favorite skincare restocked, and your kids’ school supplies
INTERSPORT & Pobuca win GOLD in e-commerce and BRONZE with IKEA at the Loyalty Awards 2025
July 9, 2025
We are proud to announce a double win for Pobuca and its partners at the Loyalty Awards 2025, hosted by
Beyond branding: when AI meets human creativity
July 2, 2025
What begins as a conversation about branding and innovation quickly expands into deeper questions around consciousness, intellectual property, and the
Amazon goes all-in on AI — Here’s the wake-up call for you!
July 1, 2025
“Technologies like Generative AI are rare; they come about once-in-a-lifetime and completely change what’s possible for customers and businesses.”