Loyalty marketplace- the next big thing

Loyalty marketplace- the next big thingA long-lasting tradition is about to change. It's certainly no secret that loyalty programs are one of the best ways to build and maintain long-term relationships with customers and one of the key driving forces behind a business’ continuity and success. Whilst on the forefront...

Your lead scoring strategy for a great Customer Engagement

Most people will tell you that the most important thing in business is customer acquisition. And up to a point, this can’t be wrong. That is until you put customer engagement into your business equation. Customer engagement is all about holding onto the customers you already have and all the...

9+1 activities to boost customer engagement

Most people will tell you that the most important thing in business is customer acquisition. And this can’t be wrong. Customer engagement is all about holding onto the customers you already have and all the steps you will be taking in the process of building a relationship with them.

Why is customer engagement so important for your business?

Customer Engagement can be regarded as the emotional connection that develops between a customer and a brand, and entails all the steps along the process of interacting with customers through the channels and strengthens your relationship with them. 

How to boost employee loyalty

Today’s companies are challenged with keeping up with the needs and demands of their employees and it seems that their greatest struggle isn’t recruiting talent but instead retaining and engaging them. Employees today seek a sense of purpose that is no longer satisfied by a paycheck alone.

Loyalty program for small businesses

Customer loyalty is not earned easily. Customers will be loyal to the company, as long as it helps them fulfill their goals. It doesn't matter if they have a positive history and a lasting relationship with your brand. If a competitor puts a better offer on the table, then the...