IMPROVE YOUR CX
Marketing campaigns
to drive success
Create long-term relationships with your customers by efficiently delivering personalized communications orchestrated across channels. Say goodbye to generic communications and hello to personalized campaigns that will boost your customer Loyalty and retention metrics.
Pobuca Experience Cloud simplifies customer engagement and marketing budget management with automated, personalized campaigns.
Our platform offers timely offers and adjusts responses based on situational context and customer behavior, resulting in maximum impact. Real-time monitoring also enables you to track progress and optimize results, while fostering long-term relationships with your customers.
Pobuca Experience Cloud features
AI analysis &
metrics
Use customer data, such as campaign interactions, website, mobile app or social media activity, demographics, and shopping habits to send personalized content and predict future behaviors.
Omnichannel
approach
Choose your preferred communication channel (email, SMS, Viber, push notification, chatbot, etc.) and your ideal criteria for the intended recipients and create your marketing campaigns.
Campaigns
personalization
Customize the content and design of your campaigns based on your customers’ data, preferences, e-shop visits, orders, wishlists, locations, and generate specific customer personas.
Engagement
strategies
Leverage your communication channels with targeted marketing campaigns and actions based on real customer data– such as behavioral and demographics analytics, interactions, shopping habits and more.
Performance
optimization
Optimize the overall campaign performance, predict future buying behaviors, offer personalized Customer Experience, and receive recommendations via AI & ML generated reports.
Metrics & deep
data
Improve your future campaign performance and efficiency by utilizing AI deep data, key metrics, ML algorithms, and detailed statistics (open rate, click-through rate, delivery report, popular devices).
Pobuca Experience Cloud benefits
For customers
Discover more relevant and useful products or services that suit better to their interests and needs.
For employees
Communicate with customers at optimal times and through the optimal channels to increase engagement and conversions.
For business
Save time and effort by automating tedious and repetitive tasks, like managing marketing campaigns.
The economic impact of Pobuca Experience Cloud
Creating a full 360-degree view of your customers by combining transactional, marketing, and Voice of Customer data can maximize the effectiveness of your customer engagement efforts and give in return increased brand loyalty and revenue.
Pobuca Experience Cloud can leverage your customer
journey touchpoints
Customers are demanding seamless omnichannel experiences. Maximize your customers’ satisfaction and optimize Customer Experience by offering them digital touchpoints to access during their journey.
Provide the most suitable digital touchpoints (web, mobile, and chatbot) and allow customers to learn more about the brand and products, access personalized content & offers, or even find answers to their questions.
Bring value to customers and inspire them to build a relationship with the brand. Enable them to access to information about the brand and products or view personalized content and receive targeted information or promotions, while browsing. Track customers’ actions and use web push notifications to inform them about upcoming events, special offers, new products with personalized content. Moreover, games, calculators, quizzes, surveys, and giveaways, are powerful techniques for engaging with customers via your microsite.
People today use mobile apps for almost everything in their everyday lives, which makes the latter important for your brands’ Customer Experience. A mobile app can help you engage with customers, even when they are not actively engaging with your brand at that point. Increase engagement and revenue, by analyzing the history of purchases to make special discounts on their favorite goods or service and keep them updated with the latest offers, updates in the product/services portfolio, exclusive discounts, and much more. Track customers’ actions in the app and use personalized push notifications to remind them about upcoming events and news, such as new arrivals, sales beginning, presentations, and special offers.
Offering a conversational Customer Experience is an essential component of the overall experience with your brand. A 24/7 conversational touchpoint can offer your customers personalized experiences via AI and NLU (Natural Language Understanding). Pobuca virtual agent offers instant responses to business Q&As and handles numerous customer requests and complaints with consistency.