Customer Stories
Explore the organisations, challenges and implementations behind Pobuca’s work. From customer data and loyalty to CRM, service and insights, each story explains the business context and the approach taken.
Browse the archive ↓A useful customer story should help you understand more than the technology selected. Discover the problem the organisation wanted to solve, the information and systems involved, and how the work was put into practice.
Where results are reported, read them in the context of the project and its measurement period. A result from one organisation is evidence about that implementation — not a guaranteed outcome for every business.
Explore by industry or business need: understanding customers, strengthening retention, coordinating engagement, improving B2B relationships or making service information more useful.
Some projects combine several capabilities and expert services. Others address a specific process. The right starting point depends on the problem, not the size of a product list.
Our archive reflects Pobuca’s work over time. Historical stories retain the products and project scope described when they were published. Related links show how today’s Customer Intelligence, Zemark and services can support a discussion about your next step.
Read the full story in English or Greek, explore the supporting material, and bring the questions that matter to your team.
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ZENITH selected Pobuca to design and implement a B2B CRM solution for its electricity and gas customer operations.
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VF selected Pobuca for a unified loyalty platform across Flag to Wear, Napapijri, The North Face and Vans in Greece.
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Pobuca, Coca-Cola 3E, Coca-Cola Hellas and Kariera.gr collaborated on Empowered, a digital reskilling initiative with free courses, live training and certifications.
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DEPA selected Pobuca to develop a B2B CRM platform supporting its business customer operations across Greece, Bulgaria, Romania and Hungary.
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Attica Group selected Pobuca to develop, integrate and manage a loyalty platform across four ferry brands and multiple customer touchpoints.
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Pobuca implemented a CX and loyalty solution for INTERSPORT, combining a unified customer data platform, AI analytics and managed marketing across five countries.
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METRO used Pobuca Experience Cloud to bring customer feedback from reviews, social channels, email and surveys into a unified AI-powered process.
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Elpedison used Pobuca Experience Cloud to consolidate customer feedback, analyze sentiment with AI and support timely, closed-loop responses.
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IKEA selected Pobuca to develop, integrate and manage a CRM and loyalty platform connecting customer data, touchpoints and personalized journeys.
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Volton used Pobuca Measure to turn unstructured customer feedback into actionable insights through AI sentiment analysis and recurring-issue detection.
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The everest story explores loyalty and omnichannel engagement through unified customer profiles, behavioral insight and customer personas.
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GANT sought a unified view of its customer journey and profiles, with clearer marketing performance measures and budget visibility.
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Levante Ferries worked with Pobuca on a customer database that connects complex data and real-time integrations to useful customer insights.
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ELVIOMEX sought a single, mobile-friendly collaboration environment for its distributed workforce, combining communication, files and meetings.
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BSB sought to connect online and offline customer profiles, understand behavior and support targeted promotions and customer loyalty.
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Vodafone's story focuses on business communication and productivity, with easier contact discovery and a reliable communication channel.
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KAFKAS sought better customer service and employee efficiency through unified information, CRM and ERP connections, and process automation.
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Schneider Electric sought to reward loyal customers and increase engagement and sales through segmented promotions and multichannel communication.
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