Read marketing, customer service, sales, loyalty and productivity blog content.

  • What is a CRM?

    April 09, 2021 crm

    CRM refers to the software that is used by enterprises with all customer interactions for developing, retaining, and acquiring customers. It gathers and digitizes customer data from multiple channels. A CRM system mission is to help organizations build customer relationships and streamline processes.


  • Insightful knowledge shapes future business’ landscape

    April 07, 2021 cx

    If there is anything that the pandemic has brought to the business, is an abrupt digital acceleration; businesses that are better digitized are the ones that find themselves in a better position to move forward, than the traditional ones. Some say that we have “ a 10-year evolutionary leap toward digital” in retailing and this is a statement that looks to be very close to the truth.


  • The best CRM for small businesses

    April 07, 2021 crm

    Is there really a need for a CRM for small businesses? Not really. That is if you don’t want to increase your sales by almost 30% according to Forbes or manage operational challenges that could really sink your business. Small businesses need a CRM to improve their customer service practices, analyze business data and keep listening to what customers want.


  • The best customer engagement strategies and tactics; 2021 version

    April 05, 2021 loyalty

    Although everybody knows that without engaged and loyal customers, things can get pretty tough, many brands tend to pay more attention to lead generation and customer acquisition, than putting an effort to keep their existing customers motivated before they eventually switch to competitors.


  • CRM: the marketing tool

    April 05, 2021 loyalty

    CRM stands for customer relationship management or the process of managing interactions with existing and prospective customers during the sales process. CRM software or technology is a tool or system of tools that can help organizations assess, organize, and analyze customer data and better manage relationships with customers.


  • How to measure customer engagement

    March 31, 2021 loyalty

    Customer engagement is the sum of regular interactions, communications that could create a relationship between an organization and its customers, such as, regular content, social media interactions, community events, social gatherings, reviews and regular use of an app or a service.


  • What makes a great customer experience

    March 26, 2021 cx

    So, what makes a customer experience a great one? Before getting into this, we might need to take a step back, that is to see what customer experience is really about, to start with. A common definition is that customer experience is the overall perception customers have of a brand, based on their interactions with it.


  • How to improve your customer experience

    March 05, 2021 cx

    This is an effort that entails the sum of your organization’s attention and commitment and a crystal-clear customer experience strategy that will position, align, and orientate all the stakeholders in the same direction. To be successful in the customer experience, you will need to make sure that you have covered critical angles.