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  • What makes a great customer experience

    March 26, 2021 CX

    So, what makes a customer experience a great one? Before getting into this, we might need to take a step back, that is to see what customer experience is really about, to start with. A common definition is that customer experience is the overall perception customers have of a brand, based on their interactions with it.

  • Kickstart 2021 with Customer Voice

    January 11, 2021 customer-voice

    2021 has arrived unevenly as it seems, as no zombie apocalypse or alien invasion has been hitting on us thus far. And this seems to be a 2 in 1 year to start with, as 2021 has to carry 2020’s pendings on its shoulders while getting things back to the new normality double pace at the same time.