DESIGN CX
The economic impact of Pobuca Experience Cloud
Embracing the Pobuca Experience Cloud isn’t just about enhancing Customer Experience (CX) — it’s a strategic move with tangible economic benefits offering clear metrics to calculate the Return on Investment (ROI) from your CX and Loyalty initiatives.
We focus on areas crucial to revenue growth and profitability: customer engagement, Loyalty programs, Customer Service, and employee experience. By analyzing ROI across these sectors, Pobuca not only helps in optimizing your CX strategies but also directly links them to increased profitability and growth.
How Pobuca and Dynamics 365 can help you increase your revenue and profitability with CX
We change the game and help you calculate your Return on Investment (ROI) when using the Pobuca Experience Cloud. Pobuca Analytics offers a unique metric to gauge your digital customer experience investments and calculate their impact on revenue and profitability. We analyze ROI in four focus areas: customer engagement, loyalty program, customer service, and employee experience.
Boost your sales by engaging customers with personalized campaigns based on their behavior and preferences
When customer engagement is combined with customer 360o, it enables businesses to gain a deeper understanding of their customers, their behaviors and preferences. This information can be used to create personalized campaigns that effectively engage customers, leading to increased brand loyalty and revenue. Pobuca analytics uses all the captured data via the implemented CX project and shows you the incremental revenue impact of the personalized campaigns.
Increase customer retention and advocacy by rewarding customers for doing business with you and offering them value and benefits
Companies across industries leverage loyalty programs to identify their most engaged customers, collect behavioral and preference data, and incentivize purchases. When customers feel rewarded for doing business with you through loyalty programs, it leads to improved customer retention and satisfaction. Pobuca analytics uses all the captured data via the implemented Loyalty project and shows you the incremental revenue impact of increased spending and reduced Customer Acquisition Cost (CAC).
Reduce churn and enhance loyalty by turning Customer Service into a value center
Good customer service leads to higher customer satisfaction and an improved Value Enhancement Score (VES), which measures the value added to a customer’s experience through purchase confirmation and product usage tips. Pobuca analytics uses all the captured data via the implemented Customer Service project and shows you the incremental revenue impact of agent productivity, value enhancement in customer service and increased sales due to AI monitoring.
Empower your people with collaboration and business intelligence tools that will help them be more productive and take better decisions
Good employee experience enables better collaboration and decision-making through the use of business intelligence tools. Pobuca analytics uses all the captured data via the implemented CX project and shows you the incremental revenue impact of improved productivity.
