As the economy will soon get back into the full-throttle mode, let's reflect on the changes that the pandemic brought into our lives.
Back to the Future is, to those that already don’t know - really now? - a famous 1985 science fiction film, regarded as one of the greatest films of all time.
It is a fact that the backbone of retail has always been physical sales, having customer experience being correlated with the corresponding physical elements and touchpoints. As the world of retail is evolving through e-commerce, retail customer experience has also evolved.