New AI solutions from Pobuca

Pobuca introduces Customer Voice & Knowledge, two new SaaS solutions based on Artificial Intelligence that help B2C businesses improve their customer experiences.

CRM: the marketing tool

CRM stands for customer relationship management or the process of managing interactions with existing and prospective customers during the sales process. CRM software or technology is a tool or system of tools that can help organizations assess, organize, and analyze customer data and better manage relationships with customers.

The best customer engagement strategies and tactics; 2021 version

Although everybody knows that without engaged and loyal customers, things can get pretty tough, many brands tend to pay more attention to lead generation and customer acquisition, than putting an effort to keep their existing customers motivated before they eventually switch to competitors.