Yes, even the perfect Βlack Friday can backfire; check out why
Black Friday is right around the corner and you are trying to decide how to squeeze the most out of it. As a consumer, you are probably refining your shopping wishlist to be ready for the big day, while, if you are on the product/service side of things, you are also thinking about ways to leverage Black Friday to expand your sales.
Most companies perceive this day as a go-to opportunity to unleash their most appealing, hard to resist offers, designing a full-throttle marketing campaign with great discounts and guaranteed same-day delivery.
A very common reason that Black Friday campaigns fail is limited resources; many companies tend to over promise and fail to deliver on these hectic days, as limited resources lead to delays in orders and stock unavailability, increasing unhappy customers exponentially.
So, you see, there are ways that a perfect Black Friday campaign can do your business harm.
Because it might lead to a Customer Experience deterioration, or better to say, discontinuation, with respect to your recurring customers CX that is, making one-time Black Friday buyers the reason to break their loyalty to you.