VERO Case Study

Vero Case Study

FEBRUARY 10, 2019

Pobuca is helping VERO​ to increase shopper sales thanks to the higher use of segmented promotions​.

Company profile


Vero SA is a leading chain of supermarkets with a major presence in the Balkan region. Its operations now take place in FYROM and Serbia. 

The challenge 

  • Design a new communication and promotional channel to maximize the use of segmented discount coupons.
  • Increase shopper sales thanks to the higher use of segmented promotions.
  • Involve brand manufacturers to grow sales of their own portfolio, and to generate new income to finance this new channel.

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