GANT Case Study

gant

JULY 07, 2021

Pobuca is helping GANT to make the right decision at the right moment.

Company profile 

GANT is an American brand, offering premium clothing, accessories, and home furnishings. GANT enjoys a global presence in over 70 markets.

The challenge

  • A clear view of the customer across the 360-degrees customer journey. 
  • Unified profile for each customer. 
  • Customer engagement optimization to adaptto a constantly changing market. 
  • Metrics and KPI’s introduction to better assessmarketing actions concerning the budget.

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