Dynamics 365 for Marketing

Improve your customer’s journey

Design and launch multichannel marketing campaigns, nurture sales-ready leads, and align your sales and marketing teams.

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Align sales and marketing

One place

Share one source of information about contacts, leads, and customers to deliver consistent results across the buyer’s journey.

Prioritize MQL

Marketing qualified leads ready for sales engagement with multiple lead scoring models and sales readiness grades.

Target accounts

Enable your sales and marketing efforts to target accounts most likely to generate the largest revenue.

Make smarter decisions

Marketing insights

Use out-of-the-box dashboards, marketing analyzers, and get real-time interactions to quickly gain insights. Also, build custom dashboards to analyze performance.

Top priorities

Use embedded intelligence like dynamic segmentation to target the right audience, multiple lead scoring models to prioritize leads, and customer interactions insights to personalize engagement.

Channels monitoring

Use Dynamics 365 AI for Market Insights to bring together insights from events, emails, and landing pages, as well as social listening data from various social media platforms.

Social engagement

Use social insights to gain competitive intelligence, measure, and manage your brand reputation.

Customer surveys

Conduct online surveys to better understand your customer needs and apply learning to your marketing investments.

Create and nurture leads

Touchpoints

Use email marketing, web landing pages, events, SMS integration, phone calls, and custom channels to attract the right prospects.

Integrations

Use Dynamics 365 Connector for LinkedIn Lead Gen Forms to target matched audiences, nurture leads, and create a buyer’s journey.

Events

Organize in-person and digital events with an events portal to manage registrations, sessions, speakers and venue logistics.

Get AI insights to win your market

Customer surveys

Conduct online surveys to better understand your customer needs and apply learning to your marketing investments.

Fans insights

Respond to trends faster with social and web insights that help you win fans and build brand loyalty.

Smart filters

Find and respond to customer conversations based on topic, sentiment, language and turn them into new leads or strengthen clients relationships.

Build customer experiences that matter!

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