Electronics
Goals
Customer profile
Create a unified profile of the customer to be accessed by any user easily and containing all relevant information.
Project management
Manage complex sales projects.
Customer support
Improve the overall performance of the customer support department.
In-store expereince
Offer improved customer experience in store and after sales.
Mobility
Improve mobility for field services employees (sales executives and technicians).
Features
Unified customer profile
Demographics data, behavioural data, transactional data / full activities history.
Marketing
Cross selling and up-selling opportunities, prospect customers different journeys, automated marketing campaigns.
Sales
Opportunity management, workflows, approval processes, project management, full pipeline reporting.
Customer support
Detailed past activities history, SLA information, automated case assignment.
Contract management
Full contract details, reminders for close expiration dates, e-signature.
Integration with back office systems
ERP system, e-commerce platform.
Benefits
Best practices
Enhancing decision making with latest loyalty trends and best practices, potential limitations, preferable characteristics and reward types based on profit and company’s strategy.
Solutions characteristics
Defining the loyalty scheme characteristics and setting the metrics on topics such as awarded points ratio, loyalty tiers/levels and overall performance indicators.
Core processes
Designing registration, reward and redemption processes by optimising the existing IT infrastructure by leveraging existing technologies and ensuring seamless integration.
ROI analysis
Projecting ROI based on industry–focused ROI patterns and models that include financial data and realistic assumptions on how to effectively influence the consumer behaviour.
Corporate objectives
Defining company’s and customer’s objectives, both qualitative and quantitative on mission statement, objectives, requirements, fundamental KPIs and time planning.