marketing ·
everest Case Study
The everest story explores loyalty and omnichannel engagement through unified customer profiles, behavioral insight and customer personas.
Body language: English
Pobuca is helping everest to build a loyalty scheme and obtain an omnichannel approach with its members.
Company profile
Vivartia Group (owner of everest food chain) is ranked 74th position as Europe’s food services, running across 13 countries with 300.000 daily consumers daily, and over 200 franchisees.
The challenge
- Get customer data from physical stores(offline customers).
- Access customer’s data from online orders (e-commerce).
- Combine the above data and create a unified profile for each customer.
- Understand customer behavior and segment the database into relevant personas.
everest Case Study
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