Pobuca Customer Intelligence
Enterprise software across Measure, Improve and Automate, with licensing and delivery scope agreed around your requirements.
Pricing & plans
Choose your product. Find your starting point.
Configure enterprise software around your requirements, choose a Zemark subscription, or agree a fixed monthly offer for a specific skill.
Zemark
Software and an AI expert packaged around the work you need done. Standard onboarding is included in your licence.
01 / Pobuca Customer Intelligence
Enterprise software. Configured around your requirements.
Choose the capabilities relevant to your organisation. Your Pobuca account manager or partner will define the selected licences, capacity, integrations and delivery scope in your proposal.
Measure
Understand customer experience, behaviour and business impact.
Improve
Equip teams to manage customer data, engagement, loyalty and service.
Automate
Enable AI agents to carry out authorised work across connected tools.
Selected capabilities, integration requirements and usage allowances are defined in your proposal.
Know what your proposal covers
Software licences
Selected products and operating capacity.
Analysis & implementation
Requirements, configuration and integration.
Customer support
Agreed scope and responsibilities.
Applicable third-party software, infrastructure and usage charges are identified in the proposal.
Optional managed operation by Pobuca. Human oversight can be scoped separately.
Discuss your configuration →Start by exploring Measure
This is not a trial of the complete Customer Intelligence suite.
02 / Zemark subscriptions
Choose the work. Then choose the plan.
Choose your business function, compare its plans and discuss your selection with our team. Contracting and included standard onboarding follow.
Standard onboarding is included in your licence.
Supported connections, configuration, knowledge preparation and guidance through customer prerequisites are included within the supported scope of your selected plan.
Zemark for Sales
Help field sales teams prepare better visits, follow up on what they promise and give sales leaders visibility into the actions that need attention.
Essentials
Give every representative a routine for preparing visits and following through.
€50
Per licensed user per month equivalent, billed annually
€600 per licensed user per year. Minimum 5 users, €3,000 per year.
- On-demand and proactive telephone briefings, with rehearsal before the visit.
- Reviewed visit summaries, follow-up drafts and approved updates to agreed Excel files.
- Telephone reminders, account opportunities and alerts based on agreed rules.
- Private coaching for representatives and agreed indicators for authorised managers.
Professional
Bring sales meetings, email orders and day-to-day sales support into the same routine.
€150
Per licensed user per month equivalent, billed annually
€1,800 per licensed user per year. Minimum 5 users, €9,000 per year.
- Everything in Essentials.
- Meeting Intelligence for selected Teams meetings and sales-team channels.
- Forwarded email orders prepared in your Excel import template, with exceptions flagged for review.
- New-salesperson onboarding using your company material.
- Operational sales support based on the latest supplied information, with the source or update date shown.
Choose one plan for all licensed users, including managers and administrators who need access. The minimum is five users. Prices exclude VAT and are billed and paid annually in advance. Standard onboarding and product support are included, with no separate platform, implementation or product support fee within the standard subscription. Bespoke connections and work beyond standard onboarding are scoped separately.
Compare included capabilities
| Capability | Essentials | Professional |
|---|---|---|
| Monthly equivalent per licensed user, billed annually | €50 | €150 |
| Annual price per licensed user | €600 | €1,800 |
| Minimum annual purchase, 5 licensed users | €3,000 | €9,000 |
| Visit briefings and rehearsal | Included | Included |
| Reviewed debriefs, follow-up drafts and approved Excel updates | Included | Included |
| Phone reminders, opportunity and attention signals | Included | Included |
| Private coaching and agreed manager indicators | Included | Included |
| Meeting Intelligence for selected Teams meetings and channels | — | Included |
| Email orders prepared in an Excel import file | — | Included |
| New-salesperson onboarding | — | Included |
| Operational Sales Support with source or update date | — | Included |
| Standard onboarding and product support | Included | Included |
Both plans use data you supply and refresh. Your team manages exports from and imports into your business systems. Direct CRM and ERP integration can be scoped separately.
Zemark for CRM
Contact and opportunity management with Ask Zemark in both plans; Meeting Intelligence and a personal marketer in Professional.
Essentials
Keep customer information and your pipeline up to date.
€30
/ user / month equivalent — billed annually
€360 per user per year. Minimum 5 users: €1,800 per year.
Minimum 5 licensed users
- Contact intake, matching and duplicate-aware updates.
- Business-information enrichment from supported sources.
- Lead and opportunity updates from deliberately shared material.
- Ask Zemark by email or direct chat in natural language about permitted contact details and lead/opportunity status.
- Supported CRM connection or embedded Customer 360.
- Standard onboarding included within defined scope.
Standard onboarding included
Discuss EssentialsProfessional
Add a personal marketer for each rep and proactive follow-through.
Starting from €150
/ user / month equivalent — billed annually
Starting from €1,800 per user per year. Minimum 5 users: starting from €9,000 per year.
Minimum 5 licensed users
- Everything in Essentials
- Account/contact monitoring and proactive pipeline priorities.
- Meeting Intelligence for explicitly invited customer meetings: Zemark's meeting assistant, a one-page summary of decisions and next steps, and CRM updates under approved rules.
- Rep-approved outbound campaigns, routine reply handling and meeting coordination.
- Outbound capacity sized in your annual offer.
- Fixed 60 avatar conversation minutes per organization per month, shared across the company regardless of seat count.
- Extra avatar minutes in prepaid minute packs. Conversations pause when the included allowance and purchased minutes are exhausted, until an administrator tops up.
- Other chargeable AI usage quoted separately in your annual offer.
- Standard onboarding included within defined scope.
Standard onboarding included
Discuss ProfessionalChoose one plan for all licensed users in your company. Minimum 5 users; annual purchase. Human fieldwork, optional human management and implementation beyond the standard onboarding scope are agreed separately. Your offer confirms applicable taxes, exact capacity, avatar minute-pack prices, separately quoted AI usage and contract terms.
Per licensed user, per month equivalent — billed annually. One plan for all licensed users in your company.
Compare included capabilities
| Capability | Essentials | Professional |
|---|---|---|
| Monthly equivalent per user, billed annually | €30 | Starting from €150 |
| Capacity | Minimum 5 licensed users | Minimum 5 licensed users |
| Annual price per user | €360 | Starting from €1,800 |
| Minimum annual purchase (5 users) | €1,800 | Starting from €9,000 |
| Deliberate To/CC/BCC email or supported direct-chat intake | Included | Included |
| Contact/account matching and duplicate checks | Included | Included |
| Business-information enrichment | Supported scope | Supported scope |
| Lead/opportunity updates from shared messages and documents | Included | Included |
| Ask Zemark: natural-language contact and pipeline lookup by email/direct chat | Included | Included |
| Clarification of uncertain facts; source history; verified writes | Included | Included |
| Supported CRM connection or embedded Customer 360 pipeline | Included | Included |
| Proactive account/contact monitoring | Not included | Included within agreed scope |
| Meeting Intelligence: explicitly invited customer meetings, one-page summary and approved CRM updates | Not included | Included |
| Daily pipeline priorities and proactive follow-up | Not included | Included |
| Approved outbound campaign preparation and execution | Not included | Included within agreed capacity |
| Routine campaign replies and meeting coordination | Not included | Included within approved rules |
| Avatar conversations | Not included | Fixed 60 minutes/organization/month, shared regardless of seats |
| Extra avatar minutes | Not included | Prepaid minute packs; pause when allowance and packs are exhausted |
| Standard onboarding | Included, defined scope | Included, defined scope |
| Ongoing human campaign management | Separately scoped | Separately scoped |
| Reach field assignments | Separately scoped | Separately scoped |
Enterprise requirements
Need a different deployment scope?Talk to our team about product fit and available commercial options.
Zemark for Loyalty
Start with customer data and engagement. Add a formal loyalty programme with Professional.
Essentials
Organise your customer base and stay in touch.
€200
/ month
Up to 5,000 customers
- WhatsApp / Viber access to Zemark
- Organised customer database
- Shared company-contact access
- Basic email, SMS & Viber campaigns
Standard onboarding included
Discuss EssentialsProfessional
A loyalty programme connected to your business.
€1,000
/ month
Up to 20,000 customers
- Everything in Essentials
- Customer-database web portal
- Loyalty programme
- New-customer registration
- POS / e-shop integration
- Advanced email, SMS & Viber campaigns
Standard onboarding included
Discuss ProfessionalEssentials covers customer data and engagement; the formal loyalty programme starts with Professional. Channel charges and supported connections are clarified before contracting.
Compare included capabilities
| Capability | Essentials | Professional |
|---|---|---|
| Monthly rate | €200 | €1,000 |
| Capacity | Up to 5,000 customers | Up to 20,000 customers |
| Standard onboarding | Included | Included |
| WhatsApp / Viber access to Zemark | Included | Included |
| Organised customer database | Included | Included |
| Shared company-contact access | Included | Included |
| Basic email, SMS & Viber campaigns | Included | Included |
| Customer-database web portal | Not specified* | Included |
| Loyalty programme | Not included | Included |
| New-customer registration | Not specified* | Included |
| POS / e-shop integration | Not specified* | Included |
| Advanced email, SMS & Viber campaigns | Not specified* | Included |
*Not specified does not establish an Essentials entitlement or an exclusion. Professional inherits Essentials capabilities; its stated capacity replaces the lower limit.
Enterprise requirements
Need a different deployment scope?Talk to our team about product fit and available commercial options.
Zemark for Service
Supported customer enquiries and service actions, with knowledge, service tools and human handoff.
AI service capabilities, with a defined operating scope.
From €2,500
/ month
AI service capabilities with service software and included standard onboarding. Channel configuration, usage and reporting scope are set out in your offer.
Discuss Zemark for Service →- Service / ticketing software and AI expert
- Web chat, email and voice within the configured offer
- Standard onboarding and knowledge preparation
- Operational reports
- Human handoff capability
The starting rate does not include every channel or unlimited volume. Ongoing human Customer Success management by Pobuca is not included. Optional human operation is scoped separately.
Zemark Managed by Pobuca
Add separately scoped human oversight and management of your Zemark agent.
Monthly rates are shown for comparison. Usage allowances, any applicable external charges, taxes and contract terms are confirmed before contracting.
03 / HIRE A ZEMARK SKILL
Discuss a skill and its monthly offer.
Explore a fixed monthly offer for the work you need. Trial availability and activation are confirmed with your offer.
Discuss a skill →Questions before you choose?
How do Customer Intelligence and Zemark differ?
Customer Intelligence combines selected enterprise software capabilities with separately scoped implementation and support. Zemark is a defined software-and-AI-agent subscription with standard onboarding included. The right fit depends on your scope, not just company size.
What does standard Zemark onboarding include?
Supported connections, configuration, knowledge preparation and guidance through customer prerequisites are included within the supported scope of your selected plan. Bespoke implementation and unlimited custom integrations are not standard onboarding.
Does Zemark include a human operator?
The expert in the standard product is an AI agent. Human oversight and ongoing operation by Pobuca are optional and scoped separately. Technical support is different from this managed service.
Does the Measure trial cover the whole suite?
No. It is limited to the available Measure trial experience, not unrestricted access to Improve, Automate or all Measure capabilities. Scope and access are confirmed through the Measure trial route.
Does every Zemark plan have a 14-day trial?
No universal plan-trial entitlement is being offered here. Discuss trial availability and activation with your offer.
Is the Hire price fixed or metered?
The intended offer is a fixed monthly price calculated by Zemark from expected usage for the agreed scope. Discuss the included usage and how any proposed scope change is agreed. It is not an open-ended metered invoice.
What contract terms apply to the monthly prices?
The offer confirms billing, applicable taxes and external charges, renewal and cancellation before you accept. Zemark for Sales and Zemark for CRM are purchased annually, with at least five licensed users and one plan for the company. For other products, a monthly displayed rate alone does not establish the minimum contract period. Hire requires a separate decision to start its first paid month.
Can we buy through a partner?
Discuss your requirements with Pobuca or an authorised partner. Your proposal identifies the contracting entity, product scope and responsibilities. Available Zemark offers may vary by partner.