marketing ·
INTERSPORT Case Study
Pobuca implemented a CX and loyalty solution for INTERSPORT, combining a unified customer data platform, AI analytics and managed marketing across five countries.
Body language: English
Pobuca designed and implemented a full CX & Loyalty platform tailored to INTERSPORT's multi-country operations — combining AI analytics, a unified CDP, and managed marketing services.
Company profile
INTERSPORT is one of the world’s largest sporting goods retailers, with a strong presence across Southern and Eastern Europe. This engagement covers their operations in Greece, Cyprus, Bulgaria, Romania, and Turkey, serving a customer base of over 550,000 loyalty members.
The challenge
Fragmented customer data
Managing and activating 550,000+ members spread across five countries with varying market dynamics and disconnected systems.
No unified customer view
Lack of a 360° view across physical stores and digital touchpoints, making personalized engagement at scale nearly impossible.
Limited loyalty intelligence
Inability to identify high-value customers early, predict churn risk, or deliver tailored product recommendations in real time.
INTERSPORT Case Study
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