Dynamics 365 for Marketing

Improve your customer’s journey
Design and launch multichannel marketing campaigns, nurture sales-ready leads, and align your sales and marketing teams.

Dynamics 365 for


Align sales and marketing

Share one source of information about contacts, leads, and customers to deliver consistent results across the buyer’s journey.

Prioritize MQL – Marketing qualified leads ready for sales engagement with multiple lead scoring models and sales readiness grades.

Enable your sales and marketing efforts to target accounts most likely to generate the largest revenue.


Create and nurture leads

Use email marketing, web landing pages, events, SMS integration, phone calls, and custom channels to attract the right prospects.

Use Dynamics 365 Connector for LinkedIn Lead Gen Forms to target matched audiences, nurture leads, and create a buyer’s journey based on LinkedIn content and interactions.

Organize in-person and digital events with an events portal to manage registrations, sessions, speakers and venue logistics.


Make smarter decisions

Gain marketing insights: Use out-of-the-box dashboards, marketing analyzers, and get real-time interactions to quickly gain insights. Also, build custom dashboards to analyze performance.

Focus on top priorities: Use embedded intelligence like dynamic segmentation to target the right audience, multiple lead scoring models to prioritize leads, and customer interactions insights to personalize engagement.

Monitor multiple marketing channels: Use Dynamics 365 AI for Market Insights to bring together insights from events, emails, and landing pages, as well as social listening data from various social media platforms.

Improve social engagement: Use social insights to gain competitive intelligence, measure, and manage your brand reputation.

Survey customers: Conduct online surveys to better understand your customer needs and apply learning to your marketing investments.


Get additional AI-driven insights to win your market

Respond to trends faster with social and web insights that help you win fans and build brand loyalty.

Find and respond to customer conversations that matter most by drilling down by topic, sentiment, language, and geography and turn social conversations into new leads or support cases to strengthen customer relationships.


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