DUST + CREAM trusts Pobuca's CX and Loyalty solutions
FEBRUARY 07, 2021
Through its partnership with DUST + CREAM, Pobuca undertakes the installation of Pobuca Experience Cloud for the brand’s Customer Experience optimization.
Athens, February 7, 2022 – Pobuca announced its cooperation with DUST + CREAM. Consolidating its leading presence in Customer Experience solutions and in the domestic market, Pobuca will provide CX and Loyalty services to DUST + CREAM, an ambitious and steadily rising cosmetics company, acknowledged as the fastest growing Greek company by the Athens Chamber of Commerce and Industry and among the 1000 fastest growing companies in Europe (Financial Times – 2020), whose products as well as its business practice, have been awarded by prestigious organizations, in Greece and abroad.
DUST + CREAM is one of the largest, Greek-owned, cosmetics and creams companies based in Thessaloniki with 85 stores in Greece and Cyprus, which has a range of over 3,000 codes in makeup, perfumes, creams, cosmetics, and personal care products. Making the most of digital technology while having a modern e-shop, offers consumers unique online shopping experiences.
DUST + CREAM has selected Pobuca for the digital transformation and integration of information around Customer Experience, to create a solution that records and monitors customer activity and gathers information about their online and physical purchases, as well as how they respond to campaigns and surveys and how they navigate the online store.
The solution that Pobuca will implement aims at the analysis and processing of the above data for the optimization of customer segmentation, aiming at a deeper understanding of the characteristics of the clientele as well as the adaptation of the content of communications (personalization), according to the needs of different customer groups/profiles.
Pobuca company through the Pobuca Experience Cloud services will undertake not only the design and implementation of the overall project but also the organization of the existing information concerning the customers, the market history, the GDPR consents, as well as the creation of marketing lists for the Implementation of omnichannel campaigns.
Within the framework of the cooperation between DUST + CREAM and Pobuca, the company is also interested in optimizing/developing the existing Loyalty program, with the deepening of the customer experience (CX) offered within the program (registration, rewarding, touchpoints, etc).
In addition, within the context of its new loyalty program, DUST + CREAM not only aims to offer more benefits to its loyal customer base but also to create a program where every consumer has the opportunity to interact, try and enjoy the offered experience.
“Once again we are proud that an ambitious and rapidly growing company like DUST + CREAM, trusts the Pobuca Experience Cloud for its digital transformation in terms of customer experience. For a Greek company that is established at the top of the Customer Experience worldwide, another great cooperation in the domestic market, fills us with satisfaction, as well as responsibility, to help with our solutions in the further development of DUST + CREAM. “, said the Mr. Isidoros Sideridis, CEO of Pobuca.
On DUST + CREAM’s behalf, Mr. Nikolaos Karakatsanis, Head of the Loyalty Program, stated the following: “The main goal for DUST + CREAM is the continuous upgrade of our customer service, creating bonds of trust throughout the years. Our synergy with Pobuca, is of strategic importance for us, as it will further enhance the contact and communication with each customer individually, offering even more privileges and a unique service experience’’.