Digital Touchpoints

Track the customer journey!

Offer better customer experience

Pobuca helps you to Identify customers through their customer journey across all digital touchpoints and provide an omnichannel customer experience, designed to increase customer engagement through your website and natives ( email, SMS, Viber, push notification, Facebook notification, and Pobuca chatbot).

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Key digital touchpoints

Businesses should use a complete set of analytical tools for each touchpoint. Tracking tools are typically used to monitor the customer experience and adapt content based on customer feedback.

Website interaction tools

Chatbots, etc.

Email marketing

Newsletters, promotional emails, etc.

Paid advertising campaigns

On Facebook, Google Ads, or other channels.


Customer feedback, etc.

Pobuca's 3-step approach

The 3-step approach to monitor each of these interactions, identify how they resonate with the customer in order to increase the conversion rate and to improve the customer experience every step of the way.

  • Assess touchpoint
  • Optimise with best practices
  • Evaluate

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