Read marketing, customer service, sales, loyalty and productivity blog content.
May 01, 2021
Everybody knows that a CRM system is a must for any B2B business. But, how do you choose the right CRM vendor? From deployment methods to functionality, from integrations to user experience, let’s have a look at the thing you will have to consider before you select the right CRM for your business.
April 28, 2021
While a loyalty program can boost your business, choosing the right platform is the one that would bring in your results. To make sure that you can choose the best loyalty platform for your brand, you should take into consideration the needs of your business as well as your customers’.
April 27, 2021
Customer loyalty occurs when a customer prefers a particular company consistently over its competitors. When customers are loyal, their buying decision is not influenced by the price or availability, as they would rather wait or pay more to get the same quality they are familiar with.
April 25, 2021
In today’s digital world, consumers want their relationship with each brand to grow into something more meaningful, making businesses to be having to work harder than ever to keep customers engaged and happy, to keep their customers loyal and satisfied.
April 19, 2021
It is admittingly hard to measure customer loyalty, as it is a feeling or even better an indication of an intention. But measurement is the key step in customer loyalty management so that we have the tools to optimize our loyalty programs.
April 14, 2021
It is a fact that the backbone of retail has always been physical sales, having customer experience being correlated with the corresponding physical elements and touchpoints. As the world of retail is evolving through e-commerce, retail customer experience has also evolved.
April 09, 2021
CRM refers to the software that is used by enterprises with all customer interactions for developing, retaining, and acquiring customers. It gathers and digitizes customer data from multiple channels. A CRM system mission is to help organizations build customer relationships and streamline processes.
April 07, 2021
If there is anything that the pandemic has brought to the business, is an abrupt digital acceleration; businesses that are better digitized are the ones that find themselves in a better position to move forward, than the traditional ones. Some say that we have “ a 10-year evolutionary leap toward digital” in retailing and this is a statement that looks to be very close to the truth.